Harper Collins trying out E-catalogs

May 12th, 2008

Here’s a piece from today’s Publishers Lunch that will be of interest to anyone who hopes to get rid of their catalog printing bill. I’ve been interested in this for a couple of years now, but I haven’t yet found a buyer who really likes buying books on their computers. I currently show remainder covers on a laptop, with mixed results.

I think it may be possible to duplicate electronically the ease of use that a “p-catalog” offers the buying process, but I think high-bandwidth internet connections and more powerful machines will have to appear in buyer’s offices before that happens. As we’re still encouraging some folks to try out this new ‘email’ thing, this is a few years down the road. Read on:

Here Come the e-Catalogs
HarperCollins is the first to announce plans for an electronic sales catalog, which they will preview at BEA and launch in beta form over the next six to 12 months. Among the planned features: “Book covers, prices, on-sale dates, reviews, quotes and important media alerts will be updated in real time as soon as they have been entered. Booksellers will be able to create lists and place orders online as they review front list book pages, and an author’s entire backlist will be visible as well.” Catalog pages will link to other content, and “booksellers will be able to read a portion of a large selection of galleys and complete Advance Reader Editions for certain titles.”

While Harper doesn’t specify how and when they will curtail printed catalogs, the new system is cited as helping to “significantly reduce HarperCollins’ paper output, which is a major part of an ongoing effort to reduce the publishers’ carbon footprint.”

President of sales Josh Marwell says in the announcement, “Today both our customers and our salespeople need a selling tool that offers the most up-to-date information about our titles delivered in the most efficient and sustainable way possible. The electronic catalog is the solution we have been waiting for. We look forward to the ongoing feedback from all of our customers as we develop this exciting new tool.”

For insights on a similar-but-different process, the case studies provided as part of last Friday’s Book Industry Study Group conference on experimentation and innovation include a description of Hachette Book Group’s efforts to reengineer and automate their catalog creation process.

Amherst Books: 20 events in 30 days

April 29th, 2008

Store.jpgI called Nat Herold at Amherst Books to schedule our fall frontlist meeting, and we got to talking about events- they’ve had 20 so far in April. Nat says April is the store’s busiest month for events, in part because the academic year winds down this month, and people want to get their book launches in before heading off for the summer. Another factor: National Poetry Month.  Many poets make their homes in the Pioneer Valley, and  they like to book events at Amherst Books.

I’ll be in to see them next June 26, along with Odyssey Books in South Hadley and Jeffery Amherst Books across the street. -Sean

“How to Thrive in the Kingdom of the Blog…” Publishing Trends reports

April 29th, 2008

Publishing Trends Blog

Posted: 28 Apr 2008 03:30 PM CDT

On April 22, we went to the Publishers Advertising and Marketing Association (PAMA) April Luncheon, which featured Henry Copeland, founder and president of BlogAds. Copeland talked about how publishers can better advertise on blogs—how they can, as he put it, “thrive in the kingdom of blog.” Here’s what Copeland says “smart ads” have in common:

  • Multiple links. For book ads, even links to negative reviews interest people and and inspire thinking and conversation. “Sometimes the best friends you can have are dumb enemies,” says Copeland.
  • Cool images that attract the eyes and pique curiosity
  • Faux video
  • Hand-made feel
  • Puzzle or something else to invite a click and promote curiosity

Conversely, bad ads have:

  • No links
  • Dull, text-heavy images—that includes book covers!
  • A “designed” feel. “Overdesigned ads are less effective,” says Copeland. “Blog readers are skeptical. These are fish that have seen a lot of hooks.”
  • Nothing to promote a click—the ad’s the full story

If you’re looking to improve your own book ads, monitor your clickthru rate and be ready to change course fast if something is not attracting enough clicks. And to see some examples of good and bad ads, click here.

Causten Stehle joins field sales team

April 28th, 2008

Causten Stehle will now be selling New York area accounts. He will continue to manage Parson Weems and in addition will call on many New York City area accounts including independents and museums within Westchester County. Causten originally joined us to handle order processing and customer service related issues. Subsequently, he spearheaded the installation and management of our computer-assisted order processing system, SAILS, at which time he was appointed Manager. While continuing with these duties, he will now call on key accounts, with whom he has long-standing relations, thereby enabling Sean and me to travel deeper into the territory. Causten has worked in publishing sales and marketing for more than a decade and is familiar with trade and scholarly publishing, sales operations, customer service, and management information systems. He has an advanced degree in MIS, which we try to overlook. He will again be with us at May sales meetings and Book Expo.

Global Green Expo: Cinton Bookshop sells “green” books

April 28th, 2008

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Harvey Finkel of Clinton Book Shop, at Liberty State Park

We trekked over the Hudson to the Global Green Expo in Jersey City’s Liberty State Park Saturday to give Harvey Finkel a hand selling books. Harvey was the official bookseller for the three day event, and hosted signings by the event’s speakers. On Saturday afternoon Deirdre Imus stopped by to sign books after speaking about her efforts with husband Don Imus to prohibit toxins from the ranch where they care for sick children. Also on Saturday, the owner and chef of NYC vegan restaurant Angelica’s Kitchen spoke and signed books.

I helped out in the booth for a bit, and  did a circuit of the fair where companies were promoting energy-efficient home improvements (we got a free compact fluorescent light bulb!).

Causten Stehle is now 42: Happy birthday, big boy!

April 28th, 2008

So we’ll go no more a-roving*”
by George Gordon Byron, Lord Byron (1788-1824)
So we’ll go no more a-roving
So late into the night,
Though the heart be still as loving,
And the moon be still as bright.

For the sword outwears its sheath,
And the soul outwears the breast,
And the heart must pause to breathe,
And love itself have rest.

Though the night was made for loving,
And the day returns too soon,
Yet we’ll go no more a-roving
By the light of the moon.

Causten's First Sales Call

Feb08 Book sales up per key publishers

April 28th, 2008

Net book sales in February rose 4.8% to $491.2 million and for the year have risen 6.2% to $1.2 billion, as reported by 79 member publishers to the Association of American Publishers. Strikingly in the current dismal economic climate, in February, adult paperback was one of the strongest categories while adult hardcover was the weakest. Also, higher education had a phenomenal month, but for the year is up just 4.5%.

Among results by category in February:
Adult paperback climbed 30.8% to $128.8 million.
Professional and scholarly rose 17.1% to $43.5 million.
Children’s/YA hardcover rose 8.1% to $40.7 million.
Children’s/YA paperback rose 7.2% to $37.2 million.
Adult mass market rose 0.4% to $59.5 million.

University press paperbacks fell 3.2% to $4.5 million.
University press hardcovers dropped 6.5% to $5.1 million.
Audiobooks fell 5.7% to $10.8 million.
Religious books fell 6.8% to $49.2 million.
Adult hardcovers fell 26.4% to $83.5 million.

Chester County Book Co: “Literacy Hero”

April 22nd, 2008

From NAIBAhood News”:

“The West Chester Public Library has recognized Chester County Book & Music Co. as a Literacy Hero. The store won the “Corporate Good Neighbor” distinction, with seven other awards going to individuals and businesses who inspire the pursuit of knowledge. Chester County Book & Music Co. has long worked with the Public Library to bring in best-selling authors as mystery writer Lisa Scottoline, historian David McCullough and comic-memoirist John Grogan to chat with local readers. Children’s section staffers review kids’ books for a local publication called Kids’ News, which librarians use themselves and share with children and parents. The company has held in-store fundraisers to benefit schools and nonprofit organizations, including designated days when a portion of store profits has gone to Chester County school libraries. The company has also supported the Chester County Adult Literacy program, donating space to hold adult-literacy programs, consultations and other activities - and contributing bookstore gift certificates as prizes for program award-winners.”

NYT’s Kakutani reviews “Millennial Makeover” 9780813543017 (Rutgers UP)

April 22nd, 2008

Winograd_L3.jpgMichiko Kakutani gives “Millennial Makeover” a close reading and calls it “fascinating” in today’s “Books of the Times“; in her review she notes that

Millennials (born between 1982 and 2003) will imprint the coming national discourse with its own temperament and predilections, washing away “the current politics of polarization and ideological deadlock” and putting in its place “a new landscape of collective purpose and national consensus that involves individuals and communities in solving the nation’s problems.”

Millennial Makeover is in stock now; bookstore orders  earn 46%.
Millennial Makeover

Price: $24.95  

Subtitle: MySpace, YouTube, and
the Future of American Politics

Author: Morley Winograd and Michael D. Hais
Subject: Politics, Current Events,
Film and Media
Cloth ISBN: 978-0-8135-4301-7
Pages: 312 pages
Publication Date:
March 2008

Great new shelftalkers from Shelfwiz

April 21st, 2008

Shelfwiz image 1

Just read about these great new shelftalkers from Shelfwiz in today’s Shelf Awareness newsletter. Shelfwiz is a plastic shelftalker holder that creates a neat and attractive way to post reviews and publicity on your shelves. These are perfect for posting employee picks; publishers could load these with their own material and send them out to interested stores.

The Shelfwiz site even provides templates for typing and printing signs (here).

Shelfwiz 2